Cogitum kreativ gmbh is a full service advertiser from Bonn with clients mostly from medium-sized enterprises in Germany. To boost the brand Cogitum and to get a better and faster communication between already existing clients and new ones it was necessary to create a social media design & concept that stands out.
Therefore I planned  & designed six different parts of posts to approach different target groups.
For design I used already existing CD & CI guide lines and adapted them to the social media posts.
– Part 1: agencies workaday life –
Part 1 shows the events of everyday life in and around the agency, like the first snow in the city, a colleagues birthday or a visit of the Christmas market with the team. These posts have a very natural look to reflect the easygoing spirt of the agency. To highlight some very special posts they are marked with the heart symbol of the agency. This post part is addressed to any target group who is interested to get an impression about the people & spirit of agency.
– Part 2: project presentation –
To better show how the agency is working and which products they are offering, I created a monthly project presentation. This is the chance to show the best projects, the good collaboration whit clients and the diversity of products. These posts are also a good publicity for already existing clients and the opening door for new ones.
Here the company should be presented from its professional side.
– Part 3: #behind the scenery –
For this part Jannis & I created insider jokes of well known everyday life problems in an adversity agency. They are addressed to other designers to get more attention through this funny way from them and to animate them to interact with Cogitum posts. 
– Part 4: the day of ... –
"The day of ..." posts mark everyday life events that can be celebrated, like the Nikolaus day or a day of cool socks. The main point is to get a good funny harmony between the celebrated event and the posted picture. These posts are addressed to a bigger community in in the immediate vicinity of the agency to get more attention by being funny and to reach more new clients.
To break out from the static social media feed I created also some Gif's and short Videos to get more attention from viewer.
– Part 5: design quotes–
Quotes about design should show the importance of design and bring more understanding about how necessary good design is. They are also addressed to a bigger community around Bonn.  
Because Bonn has wild living green budgies and also Cogitums main color is this green, I used green bird feathers for half of the background pictures of these posts . They reflect the diversity & beauty of Nature and give a very classy look. For the other half of background pictures I took pictures of jungle and tropical plants in green with some pink details. The tropical plants stand for the jungle feeling which clients get by visiting the agency in in reality.
– Part 6: #mondayface–
This part is a temporary post row for a year and bringing a smile to have a good start to the week, by using funny animal faces. These posts are also mirroring the funny nature of the agency.
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