#operationplay is a campaign to stop girls from quitting sports in ages between 14 and 17. Operation play means it doesn't matter who you are and from where you come, it stands for a collective goal to have fun together by doing sports. For that the campaign animates girls to play sports together with their friends with simple items from everyday life without spending any money.  That could be everything: pans for tennis, backpacks on a broomstick to weghilft or umbrellas to play hockey. There are no borders for your fantasy & fun. So take your friends, some umbrellas & remember again how fun actually sport can be again. Let's play!
During the campaign special #operationplay designed sneakers will be offered, with unusual patterns of everyday life objects that stand for the message: Sport is about fun. 
The campaigns main colors are yellow, magenta & turquoise – optimism, liveliness & creativity.
The campaign should attract attention with teasers everywhere in the city and be followed on social media channels like instagram showing posts of target group and famous stars & influencers by playing sports with different items. By organized sport events everywhere in the city, participants can get items to play with in special adidas #operationplay design to spread the campaign better in the target group.
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