For the fish wholesale West Fish® GmbH from Bremerhaven (Germany) I created an interior design concept for the main hall of company. The company has already crated a professional online appearance, so it was important to also show this professionalism in the offline World like at the companies headquarter.
A hall is the connection between all rooms in a house. Every guest as well as employee has to cross it inescapably. So there is a big opportunity that should be used to represent the company. Every wall in this hall became an own story and personality. The companies goodwills became visible here and can be experienced.
Thereby you can see the humorous, fresh and competent companies personality and that should generate a welcome feeling to every guest.
Using the guidelines of the companies CI and creating an analog appearance like this strengthens the brand and supplies a better recognition value. If you see and feel a brand then you can remember it better.
The first wall is an interaction wall for employees and clients. Everyone can take a break on sofa here, read jokes on the west fish postcards or leave a nice message on chalk board or on the yellow fisherman's rope.
The second wall is an information wall where you can see the companies history on a timeline or watch the image film on the screen. This wall is the counterpart to the first wall, so you can see this spot also while sitting on the sofa. A unique eye catcher is the golden engine order telegraph which gives the wall a special atmosphere.
The third wall is a selfie wall, where employees, clients or guests can take a picture of each other and fill the first wall with positive notes.
Here you can see the created postcards with fisherman's jokes on it, and the wooden giveaway box down to the yellow notice rope. With this giveaway there is an opportunity to communicate with company on a more personal level and to take a piece to remember it with you.
Before & after redesign.